Every year the German Design Awards are presented at Ambiente. The German Design Council presents this award.
Designs that have won previous awards are nominated and judged by a jury.
The winning designs in the product design category are presented at Ambiente whilst the winners of the ‘Young Talent’ and ‘Grand Prix’ category appear in a special presentation.
One of my personal favourites is the Bentley – EXP 10 Speed 6, which won gold in the ‘Excellent Product Design’ – Transportation. The most fascinating about the car is its interior.
Instead of the standard plastic or leather material you would expect, they have used high quality wood.
You can see the superior craftsmanship.
The exterior is inspired by aviation; muscular, athletic but yet elegant. Which gives the car that classic ‘Don Draper’ feel.
Another design worth mentioning is Paper Box, which won gold in the ‘Excellent Product Design’ – Retail category.
Paper box is a simplistic yet innovative design which is used to display items in a retail environment. It can be combined to create a uniquely styled display for your booth. Besides being very light to transport the boxes are also flame resistant, which creates a sustainable solution in the area of trade show constructions.
Go visit the German Design Awards yourself, at the galleria 1.
Written by Jaap Meijers
On behalf of the Ambiente Trendtour Team 2016.