We have made a recap of the trend tour for everyone who wasn’t able to join us live at Ambiente 2017. We will give you a digital tour through hall 11.0 and show you all the manifestations that we have spotted, based on the trends from the Ambiente Trend book.
Before we came to Ambiente we carried out extensive trend research which resulted in a Trend book that contains five trends. In hall 11.0 we have selected three of them. We will briefly explain the three trends here.
Our first trend is (Un)natural, this trend is all about how flora, fauna and tech are inherently intertwined in our daily lives. By showing resemblance of nature in technology, designers play with and expand upon what can be perceived as natural. The manifestations of this shift have the purpose to calm you and aim for a serene state of mind.
The second trend is Rewind. Nowadays everyone is looking for innovation, but a product doesn’t need to be completely new to be innovative. Rewind is about using classic methods or materials with a modern interpretation. Creating something new out of something old which in its turn creates recognition. In a world where everything is moving forward, it is also good to look back every once in awhile.
Touch Thirst is the third trend that you will see during our tour. The world around us is under constant attack of news alerts that are making it hard to escape from reality. It creates the need to distract ourselves from this negativity. Touch Thirst is about products that combine interaction with functionality. Manifestations regarding this trend are easy to the eye and invite people to a tactile experience.
BLOOM - Cozi Studio
Bloom is a lamp created by Cozi Studio and is an example of the trend (Un)natural. As the name might suggest, Bloom resembles a blossoming flower. The seemingly fluid and wavy shapes of the lamp are achieved by compressing 10 thin layers of paper wood, each bended individually. This is what gives Bloom its elegant and natural look.
This product fits the trend (Un)natural because the designers play with shapes that can be perceived as natural.
STORY TILES - Marga van Oers
Story Tiles is designed by Marga van Oers, which is a manifestation of the trend Rewind. The idea started when she got a box with old Delftware tiles from her grandmother. She felt like she had to make good use of her granny's gift, so van Oers decided to add extra colour and imagery to the tiles. By doing so she combined the historical craft of the tiles with a personal touch. Each tile has a personal story or message behind it. Van Oers takes the old tiles and infuses them with new and youthful energy to make them current.
This example fits with the trend Rewind because it breathes new life into an age old tradition.
BIRCHWARE - Marina Turley
This example fits the trend Touch Thirst. Marina Turley managed to create birch wooden mugs that have a tactile twist to them. Each mug has dots on the surface, ensuring your cup of coffee doesn’t slip out of your hands when you pick it up. On some mugs a special message is written in both text and even more notably so in braille. This upholds and reinforces the unique selling point of the Birchware collection, which is the tactile experience.
Birchware fits the trend Touch Thirst because it brings tactility and functionality together.
KNOTS STUDIO - Neta Tesler
This design made by Neta Tesler from Knots Studio is an example of the trend Touch Thirst, she created stools and cushions that just need to be touched. Every unique and handcrafted piece is created out of one long tube, twisted and knotted in the nautical way you see before you. They add an extra pop of colour and texture in every room you’d place them. Aside from looking like a fluffy piece of heaven, they’re also very comfortable to sit on too! Does someone wants to try it?
Knots Studio fits the trend Touch Thirst because tactility and functionality are once more in harmony.
AVEVA POUF - Aveva
Aveva Poufs, which is a manifestation of the trend Touch Thirst, is a pouf that’s handmade from felt. The material invites you to touch it, as many people did during the tour. The Aveva Pouf let's form, function and colour interact with each other, making it more playful.
It fits the trend Touch Thirst because the Aveva Pouf shows how inviting and touchable an object can be. It is a simple seating object but yet has a tactile focus and is functional.
SILVIA - Vita Copenhagen
This is Silvia by Vita Copenhagen and it’s a manifestation of the trend (Un)natural. Because of its refined pinecone shape, Silvia is a prime example of nature’s resemblance in technology. Even though Vita doesn't really use typical natural materials in their lamps, the Silvia lamps can however be perceived as natural. The lamp fits the trend (Un)natural because it shows resemblance of nature in technology.
The shape brings a natural feel to the design and also causes technology and nature to merge into one.
IXXI - IXXI
Ixxi by Roel Vaessen and two spatial designers is an example of the trend Rewind. They work together with national musea like Rijksmuseum in Amsterdam and Victoria and Albert museum in London. In a collaborative effort with these musea, Ixxi dug up and selected archived images that are not shown to the public. These selected artworks are now presented on the wall decoration you can see in our video. The Victoria and Albert plate collage is a series of photographs of several art pieces put together. On the website you’re able to customize your own collage to adjust it to your liking.
It fits the trend Rewind because it shows how something antique can become something new and fresh. In a way it brings you masterpieces from the old masters right to your living room.
EMBROIDERIES - Andreea Coman
Embroideries by Andreea Coman is a tapestry that is a manifestation of the trend Rewind. The patterns she uses originate from Romanian blouses that have handmade embroideries attached to them. These embroideries are very well known in Romanian culture. The pattern is a geometrical game of rectangular shapes. Black, white and red wool are woven together with a golden leather cord to complete the tapestry.
This design fits the trend Rewind because the designer used an old traditional Romanian pattern and used it in a new and modern way.
CARUMA - Eneida Tavers
Caruma by Eneida Tavers is a manifestation of the trend Rewind. The vase is a combination of ceramics and basketry. Basketry is a weaving technique for materials like reed. On one side the ceramics are traditionally found in Portugal while the basketry is all the way from Africa, Angola to be more precise. Tavers decided to fuse these materials together to show the possible relationship between the two. Both are techniques used through the ages in different kind of cultures but now they’re brought together in one modern and unconventional design.
This fits the trend Rewind because it clearly shows a combination between the historical and the modern. It brings back recognition for something used in the old age.
Thanks a lot for checking out our tour. We hope to see you next year!
-Trend Team Ambiente 2017