Designer: Cacoon World
Trend: Focus in overload
Written by: Isa Bosmans
Location: Hall 8.0, Stand J 72
We are living a very busy and hectic lifestyle. Besides that, we are overloaded by information we see on social media and on the news all day long. Our processing system in our brains has to filter a lot of information. We feel the need to stay focused in this information-overloaded society. New products and services are popping up that fills in this need. Relaxing, get an insight in what is really relevant, taking a moment for yourself and reflecting on yourself are key elements to achieve a high level of focus. That’s why this trend is called as ‘Focus in overload’.
A perfect manifestation of this trend is the swing chair ‘Cacoon’. You can hang up this chair where-ever you would like to. Because of the round form of the chair you are hidden away and sheltered from your surroundings. This makes it possible to create your own personal space and escape from your busy and stressful live. The cacoon fits within the friend focus in overload because it stimulates the user to take a moment for yourself and focus on yourself and reflect on yourself.
Caccoon. (2018, January 1). Cacoon World. Retrieved February 11, 2018, from http://www.cacoonworld.com/