After a busy fair and days of hard work, it is time to celebrate and choose a top 5 of the exhibitors that were part of our trend tours. The winners are the designers and creators that have products that match the trends best. To visit the websites of the winning designers, please click on the link or the picture.
#1 NEW ACTION
Creator: Takeshi Nishio from company DAYS
Location: H10 C
The New Action is a series of products designed by Takeshi Nishio from company DAYS, which is located in Japan. This series fits the trend simplify, because it belongs with a basic lifestyle. You can shape and reshape the furniture as you want and you can put it away easily.
The shapes of the furniture, as well as the colours, are in a style we see in the trend simplify. Easy, qualitative products in which shape follows function.
#2 FIBREWOOD OBJECTS SERIES
Creator: Yun-Ting Lin and Patricia Lip from Studio LIM
Trend: Use it or Lose it
This collection of studio LIM is a collection of trays, mirror(s) and plates. The products are mainly made of plant fibre such as flax fibre and treated with lacquer. Only one of the styles, Frosty Gold combines wood waste with flax fibre and treated with lacquer, which makes it an hard object. By doing this, they created a light and durable material that could be implemented in products for the future. And as they say themselves: It is a perfect combination between modern manufacturing techniques and handcrafted work. This signal belongs to the trend use it or lose it. Use it or lose it shows the need to create new products made of natural waste. The designer Yun Tinh Lin has made her collection of the natural waste wood chips to recreate new products.
#3 SCRAP LIFE PROJECT
Creators: Grischa Erbe, Mac Guderian, Moritz Jahde and Clemens Lauer
Trend: Use it or Lose it
The scrap Life Project is a chair made by four ambitious german designers: Grischa Erbe, Mac Guderian, Moritz Jahde and Clemens Lauer. The product they developed is made of industrial waste from plastic molding production processes. While the plastic products are made, there always is a dripping rest material coming out of the machine. The designers used these leftovers that otherwise would be thrown away or burned.
Fun fact: Every chair has his own -how it is made- video and number, in this way the chair gets an extra background story. This sustainable chair connects to the trend Use it or lose it. Use it or lose it is about using natural waste to create new products so we can reduce the amount of waste.
#4 FOCUS // Glance clock
Trend: Focus in Overload
This is the Glance clock, a product designed by company neXtime international. This smart home device shows you your agenda, your daily productivity, the weather conditions for that day, incoming phone calls and wakes you up in the morning.
This signal is a manifestation to the trend ‘Focus in overload'. Focus in overload shows the need to have products that helps us to stay focused in this information-overloaded society. The glance clock clock helps you to stay organised in your busy lifestyle. Because it only shows you the most relevant information, you will be able to create an organised and peaceful mind.
#5 GRADIENT TABLEWARE
Creators: H+E Studio Harm en Elke
Studio Harm en Elke is a Design studio based in Eindhoven, the Netherlands. Elke is fascinated by ceramics and created this minimalistic tableware line. She experimented with gradient colours, and . Because of the simplicit form the ceramics have, the gradient gets the attention it deserves. Looking at the simple shapes and the high quality of the product it suits the trend Simplify really well.
Designer: Cacoon World
Trend: Focus in overload
Written by: Isa Bosmans
Location: Hall 8.0, Stand J 72
We are living a very busy and hectic lifestyle. Besides that, we are overloaded by information we see on social media and on the news all day long. Our processing system in our brains has to filter a lot of information. We feel the need to stay focused in this information-overloaded society. New products and services are popping up that fills in this need. Relaxing, get an insight in what is really relevant, taking a moment for yourself and reflecting on yourself are key elements to achieve a high level of focus. That’s why this trend is called as ‘Focus in overload’.
A perfect manifestation of this trend is the swing chair ‘Cacoon’. You can hang up this chair where-ever you would like to. Because of the round form of the chair you are hidden away and sheltered from your surroundings. This makes it possible to create your own personal space and escape from your busy and stressful live. The cacoon fits within the friend focus in overload because it stimulates the user to take a moment for yourself and focus on yourself and reflect on yourself.
Caccoon. (2018, January 1). Cacoon World. Retrieved February 11, 2018, from http://www.cacoonworld.com/
Trend: Use it or Lose it
Written by: Madelon van Driel
Location: Hall 8.0, Stand A 45
Today I am going to write about the trend Use it or Lose it. This trend is about using natural material normally seen as waste and giving it a new destination. In this way, we can reduce waste and give it a new destination.
Kinta creates vases of Capiz shells. Next to the shells, they also put paper remains in the design. Kinta uses the shells for multiple purposes. What is left of the shells is not thrown away, but used to create new products.
The vases have a nice little glimmer on them because of the natural shine of the shells. Normally when paper gets older it gets a weird looking texture, but Kinta found a way to make the paper long lasting. Inside the vases, there are plastic bottles, which are made from re-used plastic. In this way, you can put water in the vases without damaging the vase.
Both the inside and the outside are made of waste material. The outside is made of re-used shells and paper, the inside of re-used plastic. With using these specific products, they are reducing waste. This is why it fits the trend Use it or Lose it perfectly.
Kinta, (2017). Home, nieuwe colletie. Retrieved February 10 2018, from https://kinta.nl/home/nieuwe-collectie/
We have made a recap of the trend tour for everyone who wasn’t able to join us live at Ambiente 2017. We will give you a digital tour through hall 11.0 and show you all the manifestations that we have spotted, based on the trends from the Ambiente Trend book.
Before we came to Ambiente we carried out extensive trend research which resulted in a Trend book that contains five trends. In hall 11.0 we have selected three of them. We will briefly explain the three trends here.
Our first trend is (Un)natural, this trend is all about how flora, fauna and tech are inherently intertwined in our daily lives. By showing resemblance of nature in technology, designers play with and expand upon what can be perceived as natural. The manifestations of this shift have the purpose to calm you and aim for a serene state of mind.
The second trend is Rewind. Nowadays everyone is looking for innovation, but a product doesn’t need to be completely new to be innovative. Rewind is about using classic methods or materials with a modern interpretation. Creating something new out of something old which in its turn creates recognition. In a world where everything is moving forward, it is also good to look back every once in awhile.
Touch Thirst is the third trend that you will see during our tour. The world around us is under constant attack of news alerts that are making it hard to escape from reality. It creates the need to distract ourselves from this negativity. Touch Thirst is about products that combine interaction with functionality. Manifestations regarding this trend are easy to the eye and invite people to a tactile experience.
BLOOM - Cozi Studio
Bloom is a lamp created by Cozi Studio and is an example of the trend (Un)natural. As the name might suggest, Bloom resembles a blossoming flower. The seemingly fluid and wavy shapes of the lamp are achieved by compressing 10 thin layers of paper wood, each bended individually. This is what gives Bloom its elegant and natural look.
This product fits the trend (Un)natural because the designers play with shapes that can be perceived as natural.
STORY TILES - Marga van Oers
Story Tiles is designed by Marga van Oers, which is a manifestation of the trend Rewind. The idea started when she got a box with old Delftware tiles from her grandmother. She felt like she had to make good use of her granny's gift, so van Oers decided to add extra colour and imagery to the tiles. By doing so she combined the historical craft of the tiles with a personal touch. Each tile has a personal story or message behind it. Van Oers takes the old tiles and infuses them with new and youthful energy to make them current.
This example fits with the trend Rewind because it breathes new life into an age old tradition.
BIRCHWARE - Marina Turley
This example fits the trend Touch Thirst. Marina Turley managed to create birch wooden mugs that have a tactile twist to them. Each mug has dots on the surface, ensuring your cup of coffee doesn’t slip out of your hands when you pick it up. On some mugs a special message is written in both text and even more notably so in braille. This upholds and reinforces the unique selling point of the Birchware collection, which is the tactile experience.
Birchware fits the trend Touch Thirst because it brings tactility and functionality together.
KNOTS STUDIO - Neta Tesler
This design made by Neta Tesler from Knots Studio is an example of the trend Touch Thirst, she created stools and cushions that just need to be touched. Every unique and handcrafted piece is created out of one long tube, twisted and knotted in the nautical way you see before you. They add an extra pop of colour and texture in every room you’d place them. Aside from looking like a fluffy piece of heaven, they’re also very comfortable to sit on too! Does someone wants to try it?
Knots Studio fits the trend Touch Thirst because tactility and functionality are once more in harmony.
AVEVA POUF - Aveva
Aveva Poufs, which is a manifestation of the trend Touch Thirst, is a pouf that’s handmade from felt. The material invites you to touch it, as many people did during the tour. The Aveva Pouf let's form, function and colour interact with each other, making it more playful.
It fits the trend Touch Thirst because the Aveva Pouf shows how inviting and touchable an object can be. It is a simple seating object but yet has a tactile focus and is functional.
SILVIA - Vita Copenhagen
This is Silvia by Vita Copenhagen and it’s a manifestation of the trend (Un)natural. Because of its refined pinecone shape, Silvia is a prime example of nature’s resemblance in technology. Even though Vita doesn't really use typical natural materials in their lamps, the Silvia lamps can however be perceived as natural. The lamp fits the trend (Un)natural because it shows resemblance of nature in technology.
The shape brings a natural feel to the design and also causes technology and nature to merge into one.
IXXI - IXXI
Ixxi by Roel Vaessen and two spatial designers is an example of the trend Rewind. They work together with national musea like Rijksmuseum in Amsterdam and Victoria and Albert museum in London. In a collaborative effort with these musea, Ixxi dug up and selected archived images that are not shown to the public. These selected artworks are now presented on the wall decoration you can see in our video. The Victoria and Albert plate collage is a series of photographs of several art pieces put together. On the website you’re able to customize your own collage to adjust it to your liking.
It fits the trend Rewind because it shows how something antique can become something new and fresh. In a way it brings you masterpieces from the old masters right to your living room.
EMBROIDERIES - Andreea Coman
Embroideries by Andreea Coman is a tapestry that is a manifestation of the trend Rewind. The patterns she uses originate from Romanian blouses that have handmade embroideries attached to them. These embroideries are very well known in Romanian culture. The pattern is a geometrical game of rectangular shapes. Black, white and red wool are woven together with a golden leather cord to complete the tapestry.
This design fits the trend Rewind because the designer used an old traditional Romanian pattern and used it in a new and modern way.
CARUMA - Eneida Tavers
Caruma by Eneida Tavers is a manifestation of the trend Rewind. The vase is a combination of ceramics and basketry. Basketry is a weaving technique for materials like reed. On one side the ceramics are traditionally found in Portugal while the basketry is all the way from Africa, Angola to be more precise. Tavers decided to fuse these materials together to show the possible relationship between the two. Both are techniques used through the ages in different kind of cultures but now they’re brought together in one modern and unconventional design.
This fits the trend Rewind because it clearly shows a combination between the historical and the modern. It brings back recognition for something used in the old age.
Thanks a lot for checking out our tour. We hope to see you next year!
-Trend Team Ambiente 2017
Location: 8.0 E92
Today we were coolhunting once again, this time in Hall 8.0. While strolling through the hall we spotted a lamp that fits the trend Rewind.
Mekong is a design by Dutch company Good & Mojo. This sustainable lighting concept is made using recycled materials. In addition they donate funds to the WakaWaka foundation for each product they sell. In their own words: “Buy light, give light”.
This lamp is made out of recycled woven bamboo with a white coat finish. This gives the design a fresher look. By combining an older tradition with a new technique, the two materials give the design a modern twist. It matches the current zeitgeist and that’s why it is a good example of the trend Rewind.
Written by Lenny Vogelzang
Trend: Touch Thirst
Location: 10.2 D81
When we were coolhunting at Ambiente, we went to hall 10.2 and spotted this tactile design.This manifestation, by MD Ceramics is a good example of the trend Touch Thirst.
The materials that are used in this design, are mostly shells and shiny objects. The shells give the artwork extra depth, which gives it a three-dimensional feel that will probably catch your eye. It invites you to engage in a tactile experience that is able to distract you from what’s happening around you. This is why it’s a great example of the trend Touch Thirst.
Written by Marjolein van Es
Trend: Touch ThirstHall: 10.2
Inliving is a manufacturer of solid wood furniture from India. Their vision is that every piece of wood contains a piece of history and provokes a sense of familiarity and warmth. They want to capture the raw beauty of wood, which they showed in the Crookston Cabinet.
This cabinet is built using mango wood and has a grey wash finish. It has a honeycomb pattern on the front panel. All the small cubes of wood on the front of the cabinet increase the touchable-factor.
This fits the trend Touch Thirst because in this cabinet interaction is combined with functionality.
Written by Marjolein van Es
Beyond Architecture by Sunny Chen is a design that exists of variousdynamic components that can be used individually, as well as together. You can use it as a chair or decide to use multiple pieces to create something new, like a cabinet! The colourful pieces are a good example of the trend synergetic, were two or more components are combined into a harmonious form.
Patrick Iu and Mattias Chrisander of Múk design at booth G10-6 (YoungTalents),designed a lampshade named Mesh. If you purchase the designproduct, you purchase a 2D looking shape,which you have to mould to create the 3d lampshade. You get the opportunity to alter it as you wish, giving it your own personal touch to create a unique shape. This is why it is a good example of the trend Transcreation, were the consumer gets to create the product by giving it their finishing touch and interaction with the design leads to a more meaningful experience.
Trend: Daily Fling
Color object by Antje Pesel, at booth G10-5 (YoungTalents) is a minimalistic desk collection with endless variation possibilities. Usually, your desk is ‘serious business,’ but the various elements of this collection create a more airy vibe, while working at your desk. Over and over again you can play and explore what works best for you, while having fun. The colourful wink in a less colourful environment makes this a example of the trend Daily Fling.
Trend: Daily Fling
Talking, designed by Nendo located at booth C49, makes your dining experience a little more extraordinary and fun. The mouths on the products are inspired by the facial expressions while pronouncing the content of the containers; Sho-yu (soyasauce),shi-o (salt), ko-sho (pepper).This little detail brings a subtle smile on your face while giving your food some extra flavour. It is also trying` to inspire and encourage the user to talk more during diner and get people off their phones, double the joy! That is why it fits the trend Daily Fling.
Trend: Tangible Tech
Pooh designed by PegaD&E, located at booth B40, is an interactive lamp. There is an action needed to pump up the balloon, make it expand and turn on the light. With every pump the lamp will brighten up. Due to the physical interaction and ‘effort’, the lamp makes us aware of our use of technology and the power it consumes. This consciousness is thus good for environment too! Therefore it is a good example of the trend tangible tech.
Trend: Tangible Tech
ColorPonPon, also designed by PegaD&E, located at booth B40, is a lamp that can absorb any colour from its surroundings. The ability to change the colour of the light to the surroundings is quite new. While the consumer is playing with the object, he or she becomes aware of the interaction between technology and its physical surroundings. Therefore it is a good example of the trend Tangible Tech.
Trend: Daily Fling
Camo is a wall decoration by PegaD&E, at booth B40, that no one would expect to be a light source. It looks like a cold marble object, but when you pull the switch it transforms into a lampshade, creating a joyful and light hearted moment during your day. The fabric can be replaced and adjusted to your personal wishes. Because the design unexpectedly changes from a cold marble object to a warm and engaging lamp, it fits the trend Daily Fling.
Trend: Tangible Tech
Matrix designed by Wolf Udo Wagner and Rayson Kuroi at booth B51, looks like a tv. The led screen is inspired by traditional Japanese craftsmanship and is made out of traditional woodwork and paper. As you might know; when your television is on it consumes all attention. This design can still play your favourite movies, but is shown in a more abstract way. The result is a mood setting decoration piece. Because of the materials, the abstract visuals and ‘pixels’ it creates more consciousness about the impact of technology iour lives. Therefore it is a good example of the trend Tangible tech.
Glow Together by LINDDNA and Terre des Hommes is an example of the trend Synergetic. The candleholders can be used separately or can ‘lean’ on each other with an integrated magnet to ‘glow together’ symbolizing siblings who need help to grow up together. When you purchase this product, an amount of the profit goes to Terre Des Hommes to keep siblings in Tanzania together. So it is not only “glow together”, but also grow together. That is why it is a perfect example of the trend Synergetic; two components together are stronger than one.