We have made a recap of the trend tour for everyone who wasn’t able to join us live at Ambiente 2017. We will give you a digital tour through hall 4.0 and show you all the manifestations that we have spotted, based on the trends from the Ambiente Trend book.
Before we came to Ambiente we carried out extensive trend research which resulted in a Trend book that contains five trends. In hall 4.0 we have selected three of them. We will briefly explain the three trends here.
Our first trend is (Un)natural, this trend is all about how flora, fauna and tech are inherently intertwined in our daily lives. By showing resemblance of nature in technology, designers play with and expand upon what can be perceived as natural. The manifestations of this shift have the purpose to calm you and aim for a serene state of mind.
The second trend is Rewind. Nowadays everyone is looking for innovation, but a product doesn’t need to be completely new to be innovative. Rewind is about using classic methods or materials with a modern interpretation. Creating something new out of something old which in its turn creates recognition. In a world where everything is moving forward, it is also good to look back every once in awhile.
Touch Thirst is the third trend that you will see during our tour. The world around us is under constant attack of news alerts that are making it hard to escape from reality. It creates a need to distract ourselves from this negativity. Touch Thirst is about products who combine interaction with functionality. Manifestation in this trend are easy to observe an invites people to a tactile experience.
ZERØ - Guzzini
The first manifestation is an example of the trend Touch Thirst. The design is called Zerø. It is designed by Carlo Viglino in collaboration with Guzzini Lab. It is a multifunctional lunch object and is made of plastic. It has multiple layers which are used to store different kinds of food. Inside you can also find a set of cutlery.
This product fits the trend Touch Thirst. This trend increases the touchable factor of day-to-day objects as well as combining interaction with functionality.
TOUCH! - Kahla
At our second stop we find another example of the trend Touch Thirst. It’s at the stand of Kahla. The design is made by Barbara Schmidt for Kahla. The design is a mug with a velvet like cloth placed on them for grip and design. This is a way of stimulating the senses as well as making you want to feel the material. The design invites you to touch the cups and mugs. That’s also why the name of this product is: Touch!
The trend Touch Thirst is about creating and distracting yourself from the negativity in this world. The objects want to invite you to a tactile experience. That’s why this object is a great example of the trend Touch Thirst.
NAMBÉ - Neil Cohen
The design of Nambé is an example of the trend (Un)natural. Within this brand, everything is inspired by nature. During the tour we’re focussing the ECO line, designed by Neil Cohen. The designs have organic shapes and are made of metal, glass and wood. With his designs Neil Cohen wants to create the outside life, inside your home. By both using natural materials like wood and less natural elements like metal.
Neil’s designs are inspired by nature but obviously aren’t an exact copy of it. ECO fits the trend (Un)natural because the designer plays with the non-natural materials and he brings back natural inspiration in our homes in a slightly rough and simplified way.
GLASS DESIGN - Karina Wendt
The collection Glass Design by Karina Wendt are next. This next design is part of the trend Rewind.
Her mother kept a porcelain collection in a box. Karina used the old porcelain lids from her mom to create these new jars within the collection. Karina thought it was cool to make new designs with these old lids. It is a combination of new blown glass by Karina and the traditional porcelain from her mother. The jars are multicolored and can be used as a jar for example for sugar or jewellery.
Because the designer re-defined authenticity by creating something new out of something old, this design is a good example of the trend Rewind.
TABLEGRAM - Jose Maria Salgado
TableGram by Jose Maria Salgado is a manifestation of the trend Rewind. The design is inspired by the Tangram puzzle, which is a thousands-year-old Chinese game. In this manner Jose wants to introduce ‘gamification’ to the old Chinese culture. Gamification is the application of game-design elements and game principles in non-game contexts. A method a lot of companies use these days in several business contexts.
The Tablegram plates are made from porcelain and the method used is slip casting. This is an old manufacturing technique using liquid clay and baking it on a temperature of 1380 degrees celsius. This design reminds Jose of a game he used to play as a child, which gives it a nostalgic feeling as well.
This product is a manifestation of the trend Rewind because it is creating a new form of innovation by using the traditional Chinese game in a modern way by adding the element of gamification in the design.
COCKTAILGLASS - Jakobsen Design
Cocktailglass by Jakobsen Design is another example of the trend Touch Thirst. The glass which we are talking about is designed as a cocktail glass and has been inspired by the form of the Pufferfish.
The trend Touch Thirst is about inviting you to a tactile experience to help you escape reality. This tactile experience created by the specially made glass spikes is what makes the cocktail glass so special and another great example of the trend Touch Thirst.
This product is a manifestation of the trend (Un)natural. Pordamsa is specialised in porcelain and glass and they have designed tableware inspired by natural elements. The plates have organic shapes and look like actual elements from nature, while the designs are made of porcelain or glass. Some of the plates have the look and feel of a rock, but everything is made out of porcelain or paste of glass. It is safe for the oven, microwave or dishwasher. Instead of presenting food in a specific natural form they adjusted their design to tableware that is more manageable. This way the food is more serviceable.
This design fits the trend (Un)natural because the designer creates the illusion of using organic and natural materials while the materials used making these products are non-natural. The designer plays with elements of nature and brings back the organic forms in your kitchen.
INDUSTRIAL PLATES- Faiencerie George
The industrial plates of Faiencerie George are a new representation of the traditional faience at Nevers. As you might've guessed, this fits trend Rewind. Nevers is a city in France and the materials and methods used to produce the plates haven’t changed since the old days. Instead of illustrating traditional monuments they decided to show industrial monuments of the 21st century. You can find the depicted industrial factories all around Nevers. The designers wanted to keep the idea of the traditional craftsmanship alive, but with illustrations that match the current zeitgeist.
The trend Rewind is about looking back at classics from a distant past and use it as inspiration to create new designs. Therefore, this design fits the trend Rewind well.
LOVELY BREEZE - Sakura Adachi
Sakura Adachi showed her first collaboration with Alessi. The design called Lovely Breeze is a manifestation of the trend Unnatural. This design is inspired by nature and especially by a feather. With Lovely Breeze the designer wanted to create a falling movement. The feather is designed as a bowl where you can put your fruits for example. The fruit in the bowl weighs down the bowl and when the fruit is removed the magnets, which are at the bottom of the design, make the feather go up in a slow and elegant way. The magnets in this design also mimic the sound of the wind.
This design fits the trend (Un)natural because the designer plays with non-natural materials to create organic forms. The designer creates the illusion of having a light weighted feather as a bowl in your house as well as playing with elements of nature. That’s why it is a good example of (Un)natural.
Thanks a lot for checking out our tour. We hope to see you next year!
-Trend Team Ambiente 2017