Corelle has shown a playful way of how their products are so durable. This is presented in a vending machine in hall 4.2 of Ambiente.
The company Corelle, based in the USA, have made plates that are resistant to breaking and chipping. They made their debut in the early 1970’s and are still known for their revolutionary material and premium products. Apart from it being such a useful product, Corelle is also known for its convenience and style.
By a push me button you’re being ‘challenged’ to try it and have you distracted from the real world. The playful way of showing their products and the ‘challenging’ button throws you of from reality and what is makes this vending machine a good example of the trend Touch Thirst. This because the trend is about brightening your day by distracting fun objects.
LEGO is one of the most renowned companies in the world. In Hall 1.2 Booth J77 a collaboration with ROOM Copenhagen is shown, putting a twist on arguably world’s most famous brick. The designers wanted to offer children and their parents a storage system, which was fun to use and great to look at. They came up with a LEGO storage brick system. While keeping the original shape and characteristics, they enlarged the size of the bricks about ten times. By doing this they created an interior object, which is fun to use for children and great to look at for grown ups.
As you might’ve guessed this is a perfect example of the trend Making Space. Let me break down why, by using the trend’s core values. The bricks are easily #movable. Not only can you reposition them easily, but it’s also very easy to create your desired shape with the various of bricks. Other than that the storage bricks are also a very #functional product because you can stack and interlock the different bricks while they also offer a lot of storage space. While it’s fun to look at and to play with (mainly for children) Furthermore product brings a perfect #balance between playfulness and relaxation.
“Let children tidy up with a smile. These oversized LEGO bricks are designed to stack, just like the original LEGO bricks. Decorate, play, build, form and have fun with the boxes, or keep your toys sorted by using them for storage.”
By Erick Smet On behalf of the Ambiente Trend Tour team
Seen in hall 4.0
During the trend tours throughout hall 4.0 we explain about three of the five trends we have spotted. We also show products which fits these trends. In this blog a few of those products which you can see in the trendtour through hall 4.0.
One of the trends we feature in our trend tour is ‘Prestige Green’. This trend is all about luxury, respect, admiration and status in combination with nature. We highlight nature and put in on a pedestal. A good example of this trend is ‘Save Food From The Fridge’ by Jihyun David. This design is all about saving food from the fridge, because we throw away so much. Besides this problem solving idea, it’s also about presenting it in such a manner that it becomes an interior decoration. In this way you can show off your food instead of hiding it and that’s why this product fits the trend 'Prestige Green'. Savefoodfromthefridge.com
An other trend in the tour is 'Making Space'. This trend is, as you can guess, all about making space. It’s about spaciousness, movability, functionality and balance. One of the products that fits this trend perfectly is 'Enso by Aida' in collaboration with C.F. Møller Architects. They created a stackable dinner set, which you can stack together in different kinds of ways. It’s a simple and elegant way to store away your dinner set and that’s why this is a good example of the trend 'Making Space'. Aidadenmark.com
The third trend we have in the trend tour in hall 4.0 is 'Delusion'. This trend is all about tricking the eye and that’s exactly what 'Crinkle by Makoma Komatsu' does. We spotted 'Crinkle' on the 'Ceramic Japan' booth. At the first sight this plate looks like a wrinkled candy wrap, but in reality it’s porcelain. It’s a playful design which triggers the imagination and that’s why it fits the trend 'Delusion'. ceramic-japan.co.jp
EAU GOOD BY BLACK + BLUM
TREND: PRESTIGE GREEN
Monday we spotted a new signal of the trend ‘Prestige Green’ in Dining, ‘the Eau Good Bottle’ in Hall 1.2, booth No. J11.
The ‘Eau Good Bottle’, made by ‘Black + Blum’, is a unique water bottle, which has a natural filter, a binchotan carbon stick. This stick is handmade by using a traditional Japanese method of controlled burning. The contact of the water and charcoal allows absorption through the small pores, which ensures that the water is purified.
It takes about 6 to 8 hours to completely filter the water. The fact that the water is purified by nature and because it takes precious time and patience till it is totally purified, shows that we have respect for nature and the natural process and that is why it a great example of the trend ‘Prestige Green’.